The Knowledge Graph definition used by Google is:
“Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine’s results with information gathered from a variety of sources.”.
But in simple language, it is Google’s way of connecting information. The Knowledge Graph is the engine used to find the information. The Knowledge Panel displays this information.
This fits with Google’s mission
Our mission is to organize the world’s information and make it universally accessible and useful.
Their goal for Knowledge Graph is to transition from being an “information engine” to a “knowledge engine”
The difference between information and knowledge is subtle. Even more so when viewed in the context of machines. The traditional definitions are:
Information is data that prepared for human consumption.
Knowledge is meaning communicated by humans for humans.
But Google graph is a machine providing information that is meaningful to humans. This information is based on the semantic search query they are looking for. So it is considered as knowledge.
Google is using the Knowledge Graphs’s understanding of the semantic search. It then analyses relationship between that and all the data is has indexed. As a result it displays the most relevant information in the Knowledge Panel. This is a box to the right (top on mobile) of search results.
Knowledge panels are very useful for brands. They are great for visibility and for reinforcing your brand identity.
Do you have a Knowledge Graph Knowledge panel for yourself or your business?
Type your name into Google press search and one of the following will show
- Knowledge Panel is present – Success! Is it correct or do you need an edit? To suggest edits, click here and follow the instructions
- Knowledge Panel is present but at the bottom is a small “Claim this knowledge panel” – Action needed! Click and follow instructions
- No knowledge Panel – Action needed to improve your structured data. This will help Google know enough about you to create a panel
How do I get a Knowledge Graph Panel for myself or organization?
Implement an organization or personal Schema markup to present the structured data that the search engines need. We have created an easy-to-use JSON-LD Schema Markup Generator Tool what will generate the code you add to your website. If you need help, just click the “help” button after you have generated the code