JSON-LD Schema Generator Tool

What is JSON-LD?

JavaScript Object Notation for Linked Data or JSON-LD, is a method of adding structured data to a web page.

What is Structured Data?

Structured Data is code that search engines can understand. Search engines read this code and use it to display search results in a specific way. It takes the guesswork out of interpreting the content on your web page. Google will use the information in structured markup to create rich snippets.

What do you do with Structured Data?

With structured data you talk to search engines in a language they understand. The search engine companies, (Google, Bing and Yahoo) launched the Schema.org initiative in June 2011. Schema.org is a standard vocabulary to mark up website content with meta data about itself. Schema.org has 3 alternative markups ( JSON-LD, Microdata and RDFa). JSON-LD is the Google recommended method of creating structured data,. Bing announced in March 2018, that it now alo supports JSON-LD formatted Schema.org markup.

Why should you use Structured Data?

Structured data makes it easier for the search engine to understand what you website and pages are about. The search engines need to know this so that they can show the best matched pages on the search engine results page (SERP). It will also allow google to show more specific information to your customer. Let’s assume you have implemented structured data markup. Your entry on the SERP will show reviews, opening hours and contact details. Your competitor’s entry will show only the title and description. Isn’t a customer more likely to click on your link than your competitor?

How do you implement structured Data?

JSON-LD is simple to install – paste the code generated by the tool above into the head of you web page. The markup is not interleaved with the user-visible text. Structured data can also be implemented on your site using google tag manager, but John Mueller from Google is warning against this.