Google Search Console (GSC)

Google Search Console is a collection of tools and resources. It helps you monitor how your site is performing in the the Google Search Index. A that, in a nutshell is the whole point of SEO – improve your search index performance and rank higher! Above all it allows you to track your progress of content marketing efforts and website performance.

Below is the list of actions that we take when we take over a site that needs some SEO attention

1. Verify Ownership
2. Add all versions (www, non-www, http, https)
3. Set Preferred Domain – if not set.. take a screenshot performance before to compare with after
4. Link to Google Analytics
5. Check for Malware
6. Audit for Blocked Resources
7. Review Robots Txt
8. Add Sitemap
9. Target Country
10. Index coverage report – Error
11. Index Coverage report – Valid with warnings
12. Index Coverage report – Valid
13. Index Coverage report – Excluded
14. Check all that should be excluded is excluded
15. Check HTML Improvements
16. Look for Crawl Errors
17. Review Performance Report – Find low CTR
18. Review Performance Report – Find Opportunity Keywords
19. Test Schema With The Structured Data Testing Tool
20. Audit External Links
21. Analyse Internal links
22. Review Crawl Budget
23. Test Mobile Usability
24. Compare CTR Desktop vs Mobile
25. Check Site Speed
26. Check Mobile View

Futhermore, we review Google Search console for a site on a weekly basis, and as a result fix any issues before they become a problem and affect the site index ranking