SEO Resources

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable insights now need to be thoroughly updated in this era of constant change. The advent of OpenAI’s ChatGPT on Nov. 30, 2022, has triggered a “code red” at Google, which rushed out a new experimental conversational AI service called Bard in response to Microsoft’s AI-enhanced […]

The post 10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond appeared first on Search Engine Journal.

Google explains how it catches fake and misleading business reviews and accounts on Google Maps

The post Google Reveals How It Catches Fake Local Business Reviews appeared first on Search Engine Journal.

IndexNow and AI are changing the face of SEO. How? Find out in this special episode of the SEJ Show with Bing's Fabrice Canel.

The post Talking AI, SEO & IndexNow Updates With Bing [Podcast] appeared first on Search Engine Journal.

Alter a few lines of code and with minimal plugins, you can improve your WordPress-run website using these top hooks.

The post How to Use WordPress Hooks To Improve Technical SEO appeared first on Search Engine Journal.

Google said Bard can better understand and respond to prompts for multi-step word and math problems. Coding is coming soon.

The post Google updates Bard to improve math, logic responses appeared first on Search Engine Land.

Google also shared some states on how it fought fake reviews and content in local search.

The post Google Maps can detect fake phone numbers in photos and remove them appeared first on Search Engine Land.

Bing Chat had ads since it launched Feb. 7. Now Microsoft says it's exploring ways to give some publishers a piece of that ad revenue.

The post Microsoft explores sharing Bing Chat ad revenue with publishers appeared first on Search Engine Land.

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post. If no one’s searching for your keywords, you often can’t…

  In this article, I’ll kick things off by explaining what mobile SEO is and why it’s important. I’ll then get to the core focus of this article, sharing my top 10 tips for effective mobile optimization. Mobile SEO is…