Google Search Console is a collection of tools and resources. It helps you monitor how your site is performing in the the Google Search Index. A that, in a nutshell is the whole point of SEO – improve your search index performance and rank higher! Above all it allows you to track your progress of content marketing efforts and website performance.
Below is the list of actions that we take when we take over a site that needs some SEO attention
- Verify Ownership
- Add all versions (www, non-www, http, https)
- Set Preferred Domain – if not set.. take a screenshot performance before to compare with after
- Link to Google Analytics
- Check for Malware
- Audit for Blocked Resources
- Review Robots Txt
- Add Sitemap
- Target Country
- Index coverage report – Error
- Index Coverage report – Valid with warnings
- Index Coverage report – Valid
- Index Coverage report – Excluded
- Check all that should be excluded is excluded
- Check HTML Improvements
- Look for Crawl Errors
- Review Performance Report – Find low CTR
- Review Performance Report – Find Opportunity Keywords
- Test Schema With The Structured Data Testing Tool
- Audit External Links
- Analyse Internal links
- Review Crawl Budget
- Test Mobile Usability
- Compare CTR Desktop vs Mobile
- Check Site Speed
- Check Mobile View
Futhermore, we review Google Search console for a site on a weekly basis, and as a result fix any issues before they become a problem and affect the site index ranking