SEO in 2019 is very different from anything you think you knew about SEO from years gone past
Yes, keywords are still important, yes backlinks are important, but SEO is holistic. SEO is not a bunch of “tricks” which will “shoot you to #1 in 5mins”
So what is a holistic SEO?
- Good Technical SEO
- Great User Experience
- Quality Content tied to a keyword strategy. The strategy aligns your message with searched for content
- Secure site
The NuStart SEO Boost is a blast of Technical SEO. We make sure your marketing efforts are building on a solid foundation
What Does the SEO Boost Include?
- Setup Google Analytics – you have to measure to know what is working
- Setup Google Search Console and track for 1 month
Why do we use Google Search Console (GSC)?
GSC monitors how the search engines are seeing your site. Using this tool allows us to
- Sumbit sitemaps to guide Google around the site, and check that every page is being indexed
- review how your site is being indexed,
- See what queries are bringing users to your site
- Be alerted to issues (404s, blocked pages, mobile usability, duplicate content)
- Tell Google that problems are fixed
- Understand how google sees your site
- Add Structured Data markup to pages that need it
Does you site have any of the following- Article
- Breadcrumb
- Book
- Carousel
- Corporate contact
- Course
- Critic review
- Dataset
- Employer Aggregate Rating
- Event
- Fact Check
- Job Posting
- Livestream
- Local Business
- Logo
- Media
- Occupation
- Product
- Q&A Page
- Receipt
- Review snipped
- Sitelinks Search Box
- Social Profile
- Subscription and Paywalled content
- Video
If they do, you should be making sure that the content has the correct schema markup. Most WordPress Themes (the good ones anyway) will have WebPage. WPHeader. WebSite, CreativeWork, SiteNavigationElement, but these won’t built rich results – if you have a Video, Course, Product, Recipe or an event.. don’t you want to promote that in the best way possible? Adding structured data markup in a language Google and Bing understand helps the search engines with context of your information. And, it helps you pages show as Rich Results
- Review each page search result – add Meta title and Meta descriptions where needed
If you are not presenting your pages with structured markup, you are falling behind.
Catch up now with our SEO Boost – make sure your site foundations have the technical structure needed to succeed in 2019